Stealth Moose Designs-Packaging

This dietary supplement line from Intelligent Nutrients needed to have a look of its own but fit in with products from its parent company, Aveda. Clean as a wheatgerm milkshake, the boxes are white and minimal with open typeforms which speak of a cleaner body and earth, the stated goals of both companies.

Repackaging of children’s software titles for sale in “Fun-Packs” to extend product life. Next time your kids are in the toy store tripping out over Jay Jay the Jet Plane, you can thank the Moose.

The client wanted the Intellect Bar to be perceived as a health bar rather than a candy bar. Using an almost medicinal appearance, saved from complete sterility by large, richly-colored type, aided in the perception of the bar as a health snack. The "white" look is consistent with the rest of the Intelligent Nutrients' product line.

A recently-graduated college student with a communications major needed a new way to sell herself and break into the job market. The CD contains a 4-minute self-interview featuring the potential new-hire and the CD booklet is a resumé in book form.